What influences the volume and structure of consumer spending?


a) the level of prices for various goods and services – the higher it is, the lower the demand;

b) price elasticity of demand – the higher the elasticity, the more demand reacts to price changes;

c) taste preferences – everyone will find goods and services that suit them;

d) the volume of disposable income – the higher it is, the more inclined consumers are to buy more expensive durable goods, to make large-scale purchases;

e) prestige, the desire to “stand out” when a product of obviously low consumer quality is purchased, but at a high price (payment for a brand, brand), etc.

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