What power is called the fourth?

Conventionally, the fourth branch of power is usually called the media – the media, since many are convinced that the media have a huge impact on the consciousness of people and are able to control them, changing their vision in a particular situation in the country or the world. In addition to the information function, the media also carry a mobilization function – they are able to induce a person to take action and participate in the political life of the state.